Presence
As of the end of December 2023 (except for
the Correspondents figure as of November).
The #1 bank
recommended by our clients
The #1 bank
recommended by our clients
Who we are
With 91 years in Mexico, BBVA continues to strengthen its position as one of the country’s leading financial institutions, maintaining its focus on sustainability and technological innovation, adapting to market changes and the needs of its clients to continue its track record of success.
1932
Bancomer was founded under the name
of Banco de Comercio
1991
Grupo Financiero Bancomer
was created
1996-1997
Afore, Seguros y Pensiones Bancomer
was created
2000
Grupo Financiero BBVA Bancomer, was created derived from the merger of Grupo Financiero BBV-Probursa with Grupo Financiero Bancomer
2000
Grupo Financiero BBVA Bancomer acquires Banca Promex and consolidates its position as as the largest financial institution in Mexico
2005
Grupo Financiero BBVA Bancomer acquires Hipotecaria Nacional
2021
Change of name
(BBVA México)
2022
BBVA celebrates 90 years of helping the Mexican economy
It offers a broad portfolio of financial services through the largest distribution network in the country and a variety of channels such as physical branches, ATMs, banking correspondents, point-of-sale terminals (POS), and digital platforms such as its website and mobile applications.
Grupo Financiero BBVA México, S.A. de C.V., is a holding company authorized to be organized and operate as a subsidiary of Banco Bilbao Vizcaya Argentaria (BBVA) in Mexico.
Presence
As of the end of December 2023 (except for
the Correspondents figure as of November).
The #1 bank
recommended by our clients
The #1 bank
recommended by our clients
BBVA México Leadership
We are #1
Market Share (%)
23.1
ATMs
30.3
Consumer + Credit Cards
24.1
Bank deposits
(demand + term, network)
14.7
Branches
25.5
Mortgage Loans
28.3
Demand deposits
21.8
Total Assets
27.1
Auto Loans
24.8
Mutual funds
24.7
Performing Portfolio
30.9
Government loans
Figures in Percentages, unless otherwise indicated.
Sources: CNBV, AMIB.
CNBV information: Bank with Sofom and Subsidiaries.
Mutual Funds: Assets under management in investment companies without duplications.
Information as of November 2023.
Business Units
BBVA México evolves every day to improve the experience of its clients, through the wide range of traditional products and with the best offer of digital products and services. One of the main elements of the business model is the segmentation of clients, which allows it to provide specialized attention through each of the Business Units, dedicated to the development of products and services focused on the needs of clients.
Retail Network
Retail Network manages the entire branch network, which offers services and serves all segments of individual clients, from Ultra High Net Worth, Private, Wealth and Personal, to the banking and express segments. This unit also serves micro businesses and small companies. All of them with a specialized offer for each client segment to meet their needs.
Government and Commercial Banking
With the aim of increasing cross-selling opportunities, the level of client loyalty and improving experiences, this unit offers services and specialized attention to clients in the following segments:
Business Entities
Home Developers
Consumer Financing
Government Entities
BBVA Spark
Corporate and Investment Banking
Offers credit products and services to corporate and institutional clients, mergers and acquisitions services, market transactions (equity and fixed income), cash management, online banking and investment products.
Strategy
BBVA México, in line with its strategic priorities, seeks to be a pioneer in the service and products it offers its clients, by providing a comprehensive and specialized support service to individuals and companies, and by offering advice that allows them to take advantage of the best financial opportunities. To this end, it is of utmost importance to be at the forefront and to anticipate the development of products and services that reflect the new trends in the financial business and the service expectations of our clients.
Our strategic priorities are defined under the following three pillars:
What represents us:
Improve the financial health of our clients.
To help our clients transition to a sustainable future.
Levers for differentiated performance:
To grow in clients.
Seek operational excellence.
Accelerators to reach our goals:
The best and most committed team.
Data and technology.
Grupo BBVA’s sustainability strategy
Sustainability is a fundamental element to ensure compliance with Grupo BBVA’s purpose, its ambition is to support business growth and manage its impacts with three main objectives and indicators.
Promoting new businesses through sustainability
2025 Goal
Channeling EUR
300
billion
of sustainable business
(base year 2018).
Achieve zero net emissions
2050 Goal
Achieving net emissions neutrality from direct operations.
Setting and managing 2030 decarbonization targets for sectors such as oil and gas, autos, cement, power generation, steel and coal.
Using 100% renewable energy in operations by 2030. Using 100% renewable energy in operations by 2030.
Generate a positive impact
2025 Goal
Investing EUR
550
million
in the community
(base year 2021).
General Sustainability Policy
BBVA’s General Sustainability Policy defines and establishes the general principles of action, as well as the main objectives and guidelines to be followed by the Group in matters of sustainable development. BBVA México adhered locally to this policy in 2023 and it is now part of the local internal regulations.
Commitments
Grupo BBVA is committed to the following initiatives:
Strategic alliances
Some of the partners with whom we are collaborating in 2023 include: AliaRSE, Asociación de Bancos de México, Cámara Española de Comercio, Centro Mexicano para la Filantropía, Climate Finance Accelerator, Consejo Mexicano de Finanzas Sostenibles, British Embassy, Instituto Tecnológico Autónomo de México, Instituto Tecnológico de Monterrey, Global Compact Mexico, Plataforma Mexicana de Carbono, Reforestamos and Universidad Nacional Autónoma de México.
Acknowledgments
Grupo Financiero BBVA México ranked at the top of various rankings and was recognized by different entities in Mexico, the Americas and Europe for its outstanding performance in innovation, digitalization, responsible employment and sustainability.
Best bank in Mexico
The Banker
Best House in Mexico, Best Performance in Mexico and Best Distributor in Mexico
Structured Retail Products
Mexico’s Most Attractive Employers
Universum
Merco Corporate Reputation Ranking
Merco
5th place in the Corporate Reputation Business Monitor and 1st place in the financial sector.
Merco Reputation ESG Ranking
Merco
4th place in the Ranking of the Most Responsible Companies in Mexico and 1st place in the financial sector.
Merco Reputation Talent Ranking
Merco
1st place in the financial sector and 2nd place overall among 100 ranked companies.
Stakeholders
Grupo Financiero BBVA México’s stakeholders have been identified in accordance with the AA1000 Stakeholder Engagement Standard, including all those individuals or groups that interact in some way with the Group.
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Stakeholders |
Dialogue channels |
Responsible areas |
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Shareholders |
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Investor relations
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Clients |
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Employees |
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Suppliers |
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Purchases |
Regulators |
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Society |
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Daily
Annual
Periodic
Monthly
Quarterly
Associations
Grupo Financiero BBVA México is a member of the
following associations:
Asociación de Bancos de México
Asociación Interactiva en Publicidad
Asociación Mexicana de Intermediarios Bursátiles
Asociación Mexicana de Instituciones de Seguros
Asociación Mexicana Factoraje Financiero y Actividades Similares
Cámara Española de Comercio
Capítulo Mexicano de la Cámara Internacional de Comercio
Confederación Patronal de la República Mexicana
Consejo de la Comunicación
Consejo Nacional Agropecuario